One of the biggest nightmares of a site administrator is that it detects a sudden drop in site ranking. When this scenario takes place, all the efforts of the site administrator are done in a sense. If you’re in a situation like this, you need to calm down. Because you should know you’re not the only one.
It is possible that each site will suffer a ranking drop. It is not possible to escape, but it is possible to minimize its effects.
A decrease in ranking may occur for a variety of reasons. Here are the obvious reasons and also the obvious reasons. If you want to know the factors that will harm your site’s ranking, you can continue reading.
1. You may have created very low quality links
Any link created or purchased to change the PageRank that directly affects a site’s ranking in search results is called a low-quality link.
Examples of low-quality links include low-quality web directories, low-quality article directories, low-quality visitor posts, or spam comments.
How to Identify Low Quality Links
You can browse the messages in your Search Console account. If there are many unnatural links pointing to your site, Google is likely to send you a message directly asking you to fix those links. An unnatural link message will include a header like this: “Unnatural outbound links from http://example.com violate Google Webmaster Guidelines”
If you haven’t received direct messages from Google, this won’t mean you’re not having trouble. If you know that your site has low quality links then you need to check them.
You should log in to the Search Console and begin reviewing the “Links to Your Site” section under “Search Traffic.” You should download the list and try to filter domains with low authority, low traffic, and high spam scores. You can also review each link and filter out all unnatural links in the list based on the type of link schemes Google describes.
How to Solve Low Quality Link Problems?
Once you’ve identified low-quality links to your site, you can ask the site administrator to remove this link by sending an email to the site administrator. This is a time-consuming process. So you must give yourself 6-8 weeks to respond to emails and receive responses.
During this time, you should take screenshots of emails you send to site administrators. You can still reject them for all available low quality links. Once the process is complete and you’ve resolved the issue, you can request that Google review your site by submitting a reconsideration request.
Please note: You will only need to reconsider after you have been sentenced with a notification. If you haven’t received any messages from Google, you can try to remove low-quality links by emailing site administrators.
2. Your Site May Have Bad Redirects
When a visitor wants to access a URL, they will be redirected when they are sent to a different URL.
You may think that one of your site’s pages, such as siteaddress.com/man-shoes, is ranked on the first page of Google. The page is getting about 10,000 unique visitors each month. Due to some changes in the site design, the developer redirected this URL to the siteaddress.com home page. But this is a bad orientation. Because the user can not serve its purpose. The user is looking for men’s shoes, but the newly redirected page does not provide much information about men’s shoes.
Therefore, the content is essentially modified. There is also a loss of ranking for this URL.
How to identify bad referrals?
You should visit Google Analytics and export all open pages that are ranked in organic search. You will then need to load these pages into Screaming Frog. After that, you should follow mode -> list -> paste. On this page, you’ll be able to identify all bad redirects, including those referring to 404s and the home page.
How to Fix Bad Picks?
When you have a list of URLs, you’ll need to create an alternate URL for each new redirect. Users should be directed to a new page with the same content (or better content) than the previous page. If your pages aren’t ready, you don’t need to apply redirects.
You should not try to change the old URL unless you have your new page ready. Each new page should always serve the user’s purpose. If you create multiple redirects to the home page or to a different page with content that is different from the original page, this will definitely prevent the redirected page from ranking.
3. Your Site May Have Copy Content
You need to take a good look at Google’s statements. Copy content generally refers to basic content blocks within or between fields that are completely matched or significantly similar to other content.
If you have recently attempted to update the content on your site and a significant amount of content is found to be duplicated, it will have a negative impact on your site ranking.
If you’ve created new pages on your site and newly created pages have blocks of content that are largely similar to other pages on your site (including the title or H1 tags), this can also be considered copy content.
How to Determine Copy Content
You can use the SEMrush Site Audit tool to find pages with duplicate content on your site. If the SEMrush Site Audit bot identifies multiple pages with 80% similarity in content, it will recognize them as duplicate content. In addition, pages with very little content can also be considered as copy content.
How to Edit Copy Content
You should use 301 redirects when creating new pages so that old pages cannot be accessed by search engines or users. Similarly, you can use rel = canonical tags for pages with similar content so that search engines know which content will be considered original. For pages that are not yet ready, consider using the rel = noindex tag.
4. Titles and Meta Tags Can Be Updated New
The title tag is one of the most important elements that make Google understand the content of your site. Therefore, even a small change in the title tag may cause fluctuations in the ranking.
For example, if your home page title tag is “Web Design Company NewYork” and you have changed it to “Web Design in Newyork”, your ranking may be affected by keywords such as “web design company NewYork”. Even if you make changes, you should try to use the word “Company” in the title tag of the page.
How is it approved?
Ask the web developer. Ask him about whether the page has made changes to the meta tags. You must log in to Google Analytics and export all landing pages listed in organic search.
Use a site browser such as Screaming Frog to quickly check the new meta tags of all of your pages ranked in organic search. You should try to compare the title and meta tags with the previous backup of your site. You must list all URLs that have new meta tags, and also add a column with old meta tags.
How to Fix?
You can rewrite new titles and meta tags by replacing them with the old ones. This will solve the problem. You can include the missing keywords in the new title tag. You can allow Google to crawl the page again. This will help you collect the points you lost.
Please note: You should not try to change the title and meta tags frequently, as this may adversely affect your ranking. It is always a better option to apply the change to a single page and see the results before moving to another page.
5. Content May Have Changed
You may experience a sudden drop in rankings after making any changes to your site content, including H1s. Content is a critical ranking factor. Because all web pages are ranked on the basis of content. Any change in content is likely to cause fluctuations in the ranking.
How is it approved?
Must log in to Google Analytics and export all landing pages listed in organic search. Contact the web developer and request one of the site backups. Compare changes to content for each URL and create a list of URLs that have been modified. This can take a lot of time. If you want to save time, you can use tools like OnWebChange to automatically notify you of any changes in site design or content.
How to Fix?
When you have a list of URLs to update, you can either use your site’s old backup to rewrite the content, or ask your SEO to include missing keywords in the new content. This strategy will minimize the impact on loss ranking. If you can’t find a backup of your site, you can get help from Wayback Machine to get your site back to the past.