You may have missed Google’s recent comments. Google has decided to change the link creation rules. When people link to you, the link was dofollow or nofollow. Everything has changed now.
Now there are 2 new link types that will impress SEO experts. Before touching on these 2 new types of links, you should make sure that you read Google’s description thoroughly. You can then review the information here. The information contained herein means that the development is fully discussed.
The current situation in SEO is quite simple. This is explained in a more simple way, especially when it comes to link building.
The more dofollow (regular links) you have, the better your search rank will be.
If you are not sure of the number or type of links you have, you can find out the type of links you have by using a variety of tools that can help you with link analysis.
In the analysis tools you will see different data such as the total number of links and the total number of nofollow links. Now, if you’re creating links, paying for links, or using tactics like visitor authoring, Google wants these links to be nofollow to understand that you’re not trying to use tactics like visitor authoring to change the rankings.
Link purchase is a bit different. Buying a link is the simplest step you can take to get a penalty from Google or to ban it on Google. If you want to get a penalty you can go to buying a link.
Google How to See Links
Google’s algorithm is extremely intelligent. Of course, they want you to add a nofollow attribute to the links when they are purchased or not naturally obtained (as in the visitors’ article). However, most SEO experts break this rule.
You can be sure that they do so even if they don’t make it public. Of course they know Google is not stupid. Google is able to analyze what is going on especially in articles published on major news sites. Imagine the visitor letter published on a large site.
For example, links from visitor content published on major news sites around the world.
These signals can easily tell if the link to Google is natural or acquired. Google can easily do so if it does not count the link from an author. Even if a link is nofollow or dofollow, it is still up to Google to determine whether it will affect the ranking after systematic checking.
Based on this reality, Google wants site administrators to make certain changes to make things a little easier.
Google’s New Link Policy
If someone pays you for a link or if you buy a link, Google now requires you to mark those links as sponsored. Moreover, it wants you to do this using rel=”sponsored” not only in the text of the site, but also as a link.
It also requests that you mark links with rel=”ugc” if you are creating links through user-generated content.
The same applies to site owners. For example, if you have a user-generated form on your site, the linker that people place should include rel=”ugc”.
You can still use the nofollow attribute. You can create a combination of the above if you want. For example, if you have a paid link, you might consider using rel=”nofollow sponsored”.
What is the purpose of this change?
In fact, Google has clearly explained the purpose of this change. To sum up the description, it is possible to provide a summary as follows: All link features such as Sponsored, UGC and nofollow are considered clues as to which links to consider or exclude in the search. Using these attributes, Google will now be able to analyze and better understand links.
Now, you may be wondering what that means. Google states that they will use links to better evaluate indexing and SEO. This amendment will enter into force on 1 March 2020. You do not need to make changes to old links. You can continue to leave nofollow links as nofollow. Also, if you choose to use “nofollow” instead of “sponsored” in the future, you won’t lose anything.
What do they mean in terms of SEOs?
As mentioned earlier, it’s obvious why Google does this. However, it is possible to obtain different information by going a little deeper. Each of us is aware that Google algorithms are complex and difficult to play against. However, we have to understand that the algorithm in question is not perfect.
Google will learn how to use different types of links, thanks to site managers and SEOs that tag the types of links they create and their purpose. This will also help algorithms identify link types and contexts faster and more easily.
For example, if thousands of people use rel = “ugc” for links generated by visitor posts, Google’s algorithm will analyze this as needed. It will be easily understood by the algorithm that these links are actually generated by random persons rather than by the site administrator.
Of course, Google already manages to identify wiki sites, forums, and other types of user-generated content. However, these new developments will help Google to tighten and make things more accurate.
They will also be more comfortable in deciding how to evaluate certain types of links. For example, they may decide to count rel = “ugc” links in link building. However, such links will be able to see only 1 / 3th of the weight of a naturally acquired link.
In addition, this will also result in more signals that the linked URL should be potentially crawled or ignored. In the long run, however, it is not difficult to predict that as the algorithms become more accurate, the winning side will be among the top priorers.
Google’s goal is not to rank a site with “excellent SEO” value. He wants to list the people he loves the most. So you’ll want to focus on creating an incredible user experience, creating a great product or service, creating mind-boggling content, and doing anything that’s not done in competition.
When it comes to link building, it is always difficult to win links. But I want to give a nice feedback. If you want to have a link, you should make it special from the sources that really benefit you. In other words, the links you get from the resources your target audience spends time will benefit you more.