After opening your Google Analytics account, you may have noticed a decrease in your traffic. Although this is not something you want, you may experience instant traffic drops. These decreases are not ordinary minor traffic decreases. You need to pay attention to these traffic drops and put aside panic and take action. You should first learn what to check. This article will give you information about the points you need to check.
1. Look at Declines in Google Analytics
First, you need to check for traffic drops. If you don’t see traffic declines clearly in the analysis data, you should check the date range. For example, you might have included today’s data in the report, but you might think there’s an immediate drop in data as it’s not finished yet.
The golden rule you should have in mind when reviewing data is clear. Any site cannot have the same amount of traffic. There are ups and downs in the traffic values of the sites. Therefore, you should select wider date ranges when reviewing and then focus more on the reductions.
When reviewing the data, you may want to consider comparing today’s data with last year’s data. There are seasonal periods in which some sectors are overactive. For example, it is natural that there is a difference between the amount of traffic a spring site sells in spring and the amount of traffic it receives in winter. For this reason, you need to review today’s data and last year’s data.
If your traffic values deteriorate first and then recover slightly, your site is experiencing a temporary problem. However, in order to understand what is going on, you should not forget to check in detail.
2. Checking with a Knowledgeable Person
You may have a technical problem if the drop in traffic is extremely high and appears unnatural. Therefore, you should talk to a knowledgeable person who understands technical issues and try to examine what is happening on your site. Perhaps the reason for the traffic dropout is that your site has been disabled for a certain period of time, or that various pages have been moved to another location. In addition, you should review the Google Analytics code and check that everything is working properly.
You should check the status of the tracking code on your site using Chrome extensions such as Google Tag Assistant, Ghostery, and Google Analytics Debubugger. You should also check the Google Search Console statistics. Here you should check for various scan errors. While you’re in the Google Search Console, you should also keep an eye on the search analysis data.