Google Trends is the first service in 2006. This service provides marketers with valuable data on how they perform searches on the most popular search engine in the world. In its early days, Google Trends was considered only a source of statistics, and its data was updated periodically. Over time, the power of this service has been upgraded by new and illuminating methods.
For example, in a 2014 survey, very interesting data was obtained through Google Trends. According to US-based search data, more than half of parents ignore the gender of their children and say, “Is my daughter talented?” instead of querying “Is my son capable?” query. With this kind of data, it is possible to see the level of connection that people make with search engines.
As you can see from this example, Google Trends is a very valuable tool for search marketers. Google Trends is one of the most impressive areas we can use by synthesizing market research and SEO data. To make our work easier because of the ranking of the trends by location, product category, content title and date.
Understanding Google Trends First
If you’re just beginning to use Google Trends, there are a few details to keep in mind when trying to visualize data. First, Google Trends offers users the convenience of comparing different data.
- Each data point is divided by the total search of the location and the time interval it represents to compare the possible popularity. If this had not been done, the positions with the highest search volume would always have the highest order.
- The scaling is then performed in the range of 0 to 100, based on the ratio of a subject in the resulting numbers, for all searches made on all subjects.
- Different regions that show the same number of searches for a term do not always have the same total search volume.
However, it is important to note that Google has introduced a major update to data collection since 2016. This update may cause serious jumps in the charts of the beginning of 2016. However, average trends reflect the historical demand for a subject in the most appropriate way.
Using Google Trends in Keyword Research
Keyword research is one of the most important areas of Google Trends. However, it is overshadowed by Google’s Keyword Planner and other standard tools in the industry. In fact, Google Trends is an excellent starting tool for keyword research. With this tool, you can see the way you go much more clearly.
Google Trends offers you new keywords with different criteria than the Keyword Planner tool. For example, when you search for a keyword, it can show you related searches by ascending status. You must perform the necessary checks before adding the keywords listed here directly to your keyword list. Keep in mind that Google Trends has details that can show you people’s search behavior.
You can get very different results for the keyword you used on Google Trends. It is still in your hands to filter these results. Google is trying to bring together as much data as possible to provide a cluster result. Therefore, you may face many different queries that are related and unrelated to your searches.
However, you’ll immediately notice that you’re searching for Google Trends data is updated quickly and keyword list of new elements is more frequent. This gives you the opportunity to choose according to semantic relevance instead of simple keyword matching. This way, when creating a keyword, you always have the opportunity to find the keywords that are leading in popularity.
In addition, SEO experts have the opportunity to target specific queries before they reach the peak. Starting out with competition for these keywords can lead to a much higher potential reward.
Compare Search Insights on Google Search Engines
With Google Trends’s News, Shopping, Images and YouTube options, you can find your own search engine and find new opportunities for SEO research. You can access these search engines from the top of the results page.
Image search data includes data from 2008 to the current date. SEO experts can add extra value to their work by making use of the data provided here. Visual search is not only a point of interest with high query quantities. It also offers the opportunity to review data by staying away from places like Facebook, Amazon and Pinterest.
As with the normal search function, you can sort the data here by location or city. In addition, you may see suggestions for related queries for search queries. You can also compare these search trends with two different queries. So you can see which data is more popular.
For example, you can benchmark your searches by location by changing terms. While the differences between searches in visual search engine data will be enormous, these scissors may be a bit more closed in similar headings in YouTube searches. For example, if you look at YouTube trends for the two keywords you select “cats” and “dogs, makas you may notice that the scissors between search volume are too narrow.
In addition to these, you may encounter related searches that have risen in these sections. When Google Trends is used for research, it shows its effectiveness once again and brings the most appropriate search queries to your feet.
Predicting and Evaluating Seasonal Outlets
The most common way Google Trends is used in SEO is to analyze its growing customer demands. If you search for ”Olympics”, you can see its accuracy. You may see an increase in the search volume for that keyword during certain months or periods.
Since the Olympics are held every four years in the summer, it will be noted that there are increases in these periods. In this example, historical data shows us that a similar increase will occur again in the near future. However, it will not be useful for us to evaluate this data alone. Because Google Trends is only useful in providing us with relevant values. So we may not have the opportunity to learn the absolute terms.
However, you can review the data we obtain through Google Trends on the Keyword Planner to find out what these values really mean. Even if the Keyword Planner data helps us, it’s important to remember that most of the data comes from AdWords campaigns. In short, the data we provide gives us an estimated search volume data for the next Olympics.
Bearing in mind that Olympics is an event, this approach should be evaluated in different sectors. By taking this approach in the fashion industry, we may have the opportunity to identify certain keywords before competition starts with Google Trends. The data provided by Google Trends in real time is extremely useful.
Highlights for Responsive Content
One of the most important features of Google Trends is its ability to provide access to real-time data. Even if various content marketing and SEO technologies are capable of delivering data like this, none of them is as efficient as Google. You can access this data directly from the Google Trends homepage.
If you click on one of the stories here, you will find a few of the featured articles. You can also find articles and information on search interest that have been published in the last 24 hours. You can, however, review the search interest regionally, and find related queries or related topics.
This data is valuable for people who want to include sensitive content on their site. By using this data, you can increase your effectiveness on your site, social media or other traffic channels. Another effective way to use this data is to obtain URL addresses for prominent articles and review them in sources such as Ahrefs or SearchMetrics to identify the targeted keyword.
You can examine the performance of a page that derives from this data, which you can obtain with the help of various tools, such as indexing and ranking. Through this performance you can sign qualitative studies within the scope of related searches. However, this research study will help you understand Google’s approach to prioritizing current content.