Google Search Console; In 2009, Google added the feature of parameter usage to the service of Google site administrator tools. With this feature, webmasters had the chance to use certain parameters. Google said the reason behind this change was to improve the use of tools. With the introduction of the URL parameter feature, site administrators now have the opportunity to take advantage of parameters to change page content.
Parameters affect the indexing and crawling status of a site. Multiple applications in the parameters mean that the copy pages increase rapidly and the links are distributed across different versions of the pages. This results in less than normal value of the page and canonical version is not included in the ranking. When search engines spend too much time to crawl a page, it is possible to skip the other pages on the site without crawling.
Informing Google with URL Parameters (Google Search Console)
You may have the opportunity to use the parameters strongly to stay in touch with Google. When using a parameter, you can decide whether it changes the content of the page. You only need to specify the parameter-related values. If you want to change the page content using the parameter, you should be aware that the situation is a bit more complicated. Because there are so many options to choose from, you’ll need to make the right choice and also crawl URLs on your site.
To access this feature, you must log in to your Google Search Console account. Then you must select the site you want to edit. You can access this setting by going to Crawl> URL Parameters. Here you can see all the parameters Google found on your site. In addition, you can see the amount of URL collected by Google through tracking.
The default behavior for URL parameters is “Let Googlebot decide”. Google is able to detect copy pages with this method. You can get more detailed information when you browse the Help section. If you want to have more control over this process, you should check the status of the parameters to change pages by clicking Edit. Before doing this, you can see what the last crawled URLs and parameters are doing.
When you need to make a selection, you have two options:
- No: Does not affect page content.
- Yes: Affects page content.
If you select a parameter does not affect page content, the pages containing the parameters you specified will appear as one. For example, the following may be the case:
If you select yes
The options will be very different. You will have the opportunity to determine how a parameter affects the page:
- Sort: Changes the order in which the content is served.
- Collapsing: Filters the content on the page.
- Specify: Specifies the content group displayed on the page.
- Translate: Displays the translated version of the content.
- Page Split: Displays a specific page of a long list or article.
The next option is to determine the actual URL that should be crawled by Googlebot. The options here can help you:
Googlebot Specify: The best option available. When you are not sure how the parameters work, it is more accurate to select this option.
Each URL: Google scans all URLs and makes a selection based on the value information they get from them.
Only URLs with a Specific Value: You can enable this option when you only want URLs that contain certain parameters to be crawled.
No URLs: If you enable this option, Google will not crawl URLs with the parameter you entered.
No matter which option you choose here, Google will be able to show you what its impact is. If you wish, you can carry out a more detailed analysis by exporting all parameter settings to an Excel file.
Deciding the Use of this Feature
As Google explicitly states, you should use this feature if you know what you are doing. Informing Googlebot of removing URLs with certain parameters from the index may cause your pages in the index to disappear. If you do this, your site will be more efficient to scan, more pages on your site will be crawled and added to the index. At the same time, important links will come to the fore will be able to achieve ranking.
If you want to use this method to aggregate specific URLs into another URL, you should examine the contents of the affected URLs in detail. If you’re not familiar with URL parameters, then you should follow Google’s recommendations.