What does a digital marketing manager do? What skills should he have? What’s the difference between a digital marketing manager and an SEO manager?
From SEO to Digital Marketing
Although the concept of digital marketing is relatively new, the components that make up digital marketing have been around for a long time. Marketers, SEO experts and industry founders need more for their internet marketing strategy in the last 5 years. Therefore, the term ‘digital marketing is getting more attention. As in every occupational group, there is a need for a manager in this occupational group.
What is the Difference Between an SEO Manager and a Digital Marketing Manager?
SEO: Search Engine Optimization. Experts or executives in this industry are people who can help you optimize your pages for Search Engines, generate references from other websites (backlink resources), and get more organic traffic to your website by Google. In fact, it would be wrong to limit this definition, but I wanted to explain it briefly and clearly.
Themanager is the one who does more than the SEO manager and manages more channels. You will see this when you continue reading the content. Some of the channels: Social Media, Content Marketing, E-Mail Marketing, Mobile Marketing, SEO, SEM, Affiliate Marketing.
The difference between an SEO and a digital marketing manager: The Manager is the person who should have a wider skill and knowledge, and should be able to design and execute a more complete and comprehensive digital marketing strategy beyond the SEO manager.
What Does a Digital Marketing Manager Do?
So, what does a manager do outside the SEO manager? Digital Marketing consists of a number of components and this manager is responsible for supervising the experts in his or her team or performing different tasks on its own.
Let’s examine in more detail what these components are:
Content Marketing – Content in the digital world. (text, image, video, audio, etc.) You cannot do anything online without content.
The question is what kind of content you need. Who produces the content, what titles it should use, the length of the content, and so on. If the content marketing manager does not have a content marketing manager, then the manager is responsible for the answer.
Social Media Marketing – Social Media is a great tool and a great way to promote your online store or business. Here, how do you decide which social networking networks to use, how to set goals and what content will you post? These are the questions that the manager, social media manager, or social media experts should answer.
Email Marketing – Email marketing does not have a dedicated manager unless you use email other than sending newsletters and subscription offers. It is the job of the manager to design the email marketing strategy to be synchronized with the overall marketing strategy.
Mobile Marketing – Mobile is no longer an option, so every online business must have a mobile marketing strategy. This may be related to providing users with a mobile-compatible website or developing mobile applications for different markets (Apple Store and Google Play). The manager should have the knowledge and market understanding necessary to propose the best in this regard.
Communication, Implementation, Monitoring and Optimization
In addition to designing and implementing management strategies, a manager is responsible from the front:
Talk to the customer – Communicates with the customer and benefits from the benefits of the digital market as a whole, and most importantly, the benefits of its benefits.
Design your digital marketing strategy – A goal strategy and the software you have to keep online on a computer.
The strategy depends on the customer and interested parties – Explain the strategy to the customer and interested parties. (Experts and managers in the producer team)
Monitor the preparation of the plan – Monitor the implementation of the digital marketing plan so that everything is guided accurately and on time.
Optimizing the strategy for better results – Optimizing the strategy for better results
Your manager isn’t just an SEO expert. In addition to each channel he / she has to manage, he / she must have experience in team management.
Based on my experience, if you don’t have good SEO knowledge, you can’t be a good manager. The most important channel is SEO. After having enough experience in SEO, the process related to other channels will come automatically. Since the most challenging process of Digital Marketing is SEO, I felt the need to make this statement. It is very difficult for someone without an SEO foundation to become a successful digital marketing manager.