YouTube, the world’s second largest search engine, is one of the most important channels you can evaluate in your brand’s digital marketing. It is also the shortest way to reach your target audience visually and audibly. So how are YouTube used and what are its subtleties? Most importantly, how can you implement your YouTube SEO strategy? Let’s take a look at the YouTube SEO and Channel Optimization guide we created for you.
There is something we always say about search engines; “Current and quality content saves lives”. This applies to every search engine, although Google dominates the entire world, there are other search engines in use. In addition to Google, search engines such as Bing, Yandex and Yahoo are used, albeit with small shares. There is also a YouTube platform that we don’t consider as a search engine. YouTube is the second largest search engine in the world with its unique content. Like Google, there are many things to consider when it comes to SEO on YouTube.
One of the platforms that SEO feeds is YouTube. The article below will be a kind of “YouTube SEO Guide” and we will try to explain everything we know about YouTube SEO in detail.
YouTube is a platform that allows you to appeal to a wide audience and use your past experiences. The biggest advantage is that it is able to keep the interaction at the highest level due to its visual and audio based. YouTube, which initially allowed you to simply upload and share your videos with other people, has now become the number one platform used by journalists, filmmakers, musicians, TV channels and even private and public institutions as a television channel. Live broadcasts, interactive videos, archives, entertainment, art, personal content; in short, everything you can think of is present.
What would you lose by not being on such a large platform? There are serious answers to this question. But when we touch on this point, our writing will go to very different points and it will grow unnecessarily, so we try to look at the ways of being.
Brief Information About YouTube:
- YouTube was founded in 2005 by 3 former PayPal employees.
- It was acquired by Google in 2006, one and a half years after its inception.
- YouTube is the world’s second largest search engine.
- It has more than 1 billion visitors every month.
- These viewers watch over 6 billion hours of videos each month.
- It is the most known site in the world in terms of visual communication.
- YouTube provides measurable statistics so it can provide you with the information you need about uploaded video.
- Today, anyone with a personal or legal personality uses YouTube as a visual communication tool
Attracting Content and Good Video
We can’t give you a bright idea of how to make a video “beautiful”. The only thing we can recommend is that you make your video as interesting as possible. A video that will attract people’s attention, arouse curiosity, and stimulate sharing instinct, will make your traveler ceiling. Therefore, if you do not have the knowledge or idea of how to make a video interesting, you are professionally supported.
Considering that not all users have professional tools or software, it can be a bit difficult. Individual users can basically upload to YouTube by shooting with a smartphone. However, the majority of users prefer to produce better quality. From this point of view, personal initiatives are a step behind, if their content is not interesting enough, they are not followed at all. If you lack production, if you can’t use high-quality equipment, you need to have content that is of interest, so that your videos can be watched more and reach a large audience.
Well, you’ve prepared your video and you’re ready to upload it to YouTube. What should you do now? You are more likely to maximize your video’s visibility in the following ways:
Resolution of Your Video
Visual quality is a factor that is always at the forefront. It makes a big difference in high quality photos, videos, audio files. Today, YouTube can host videos with a resolution of “7680 x 4320”, expressed as “8K”. What does that mean? The highest quality image quality you can upload is now “8K”. “8K” can also be referred to as “4320p” and is 2 times higher than 4K video, 3 times higher than 1080p format and 4 times higher than 720p format.
Not only in resolution, but in terms of frames per second, Youtube is a leading platform and can play videos shot at 60 frames per second. These videos, referred to as “60 fps” or “60,” make the image smoother.
So what does this affect or change?
Users prefer high quality. When you make a video call, if you come across two normal and one high-quality videos (if you don’t have special requirements), you’d prefer the high-quality one, wouldn’t you? In this respect, we recommend that you ensure the highest possible resolution. Users with special requirements (such as quota or slow internet) can reduce video quality and avoid high amounts of data transfer. Unquoted and high-speed internet users can enjoy high-quality videos.
Give Your Video A Special Name
Before uploading your video, change the file name of your video to include your targeted keywords.
Pay Attention to Details on the Installation Screen
Once your video is ready, it is very important that you carefully use every detail that comes up when loading. Each field in the screenshots below will contribute positively to the performance of your video when used correctly.
Carefully Generate Video Title and Description
When your video is loaded, you will see that the title is automatically composed of the file name. If the name of the uploaded video file is “Company name – product name – product model”, the title will be the same. Our advice is to choose an alternative and more interesting title with the words in your target words.
The recommended title length is 100 characters. Using a title that is as ideal as an engaging title can increase users’ clickthroughs. Titles, also called “clickbait”, which are written solely to receive clicks and not related to video content, will reduce your number of views and increase your dislike. We recommend that you avoid such headings.
We recommend that you make sure that the description you provide is a reasonable statement and not too long. Although the upper limit in the comment section is 5,000 characters, such a long description will not be read to the end. So enter your description into sentences in the most optimized and most minimal size. Acting with the “meta keyword” logic, which has been involved in history in the past years, sequencing the words consecutively can lead to the perception of “spam”.
For example, the following description may be perceived as “spam”:
“In this video we will talk about YouTube SEO guide. YouTube SEO Guide Internet Google Search Search Engine Video SEO Google Plus Quality Resolution 1080p…”
* The second part of the description we write does not seem to be a reasonable sentence, instead it consists of sequential ranking of the keywords we have chosen.
Carefully Choose Your Tags
The video you upload to YouTube is like the visual version of the content you create on your website. How will the video you prepare to capture people visually and audibly appear on YouTube? It is important that you choose the right labels to ensure visibility. However, the use of tags in Youtube is limited to some point, even if it is not official. The recommended number of labels is 10. You may enter more than 10 tags and sometimes less tags, but entering more tags may cause “spam” perception. In addition, using other keywords that you think will be of interest outside your goal in tags may cause the user who comes to watch your video through that keyword to find what they’re looking for. This has a statistically negative effect.
Choose the Right Category
Make sure your video is loaded into the correct category. If the category you choose when uploading a video is incorrect, you can create confusion for your viewers. So try to choose the right category when uploading your video.
Select your Preview (Thumbnail) image
Once your video is uploaded, you’ll see the “Video Thumbnails” section under Basics. Normally you can select one of 3 randomly selected images from the video. However, verified accounts can upload a custom file and select it as a video thumbnail. The thumbnail you choose should be as visually relevant as possible to your video.
Explanatory Notes and Cards
While watching a video on YouTube, you’ve seen the explanations that come up. Sometimes a small note on the sidelines, and sometimes an annoying call for action that covers the entire screen. Which one serves what purpose? To draw attention to the big one, not to disturb the little one? How about we do both at once?
You can add any kind of ending screen to your video by going to the “End screen and annotations” section on the edit screen in the video manager. End screens are small box screens where you can show your other videos, which are scheduled to be located at the end of your video. This new feature runs on every platform and aims to give users the best end-of-video experience.
You can also use the options in the “Cards” section to link to your own YouTube channel or Web site, to support your project on fundraising sites, to promote your product, or to link to your video or playlist.
Don’t Neglect Subtitles
Your video can be viewed by people speaking different languages. First of all, make sure to create subtitles in your language for hearing impaired users. Then we recommend that you download subtitles for foreign users. The subtitles will both provide a better understanding of your video and message and strengthen visual communication. Since turning on and off subtitles is at the user’s option, we recommend that you install subtitles as much as possible.
With a new feature added to YouTube, your community will be able to send you subtitles for a video that no longer has captions. If you have a video that you uploaded in the past but didn’t have subtitles, and your users voluntarily edited the subtitle for that video, you can just send them to you and check them after you’ve submitted them. To take advantage of this feature, review your settings on the “Community Contributions” screen and enable subtitle submission.
Youtube Channel Optimization
We’ve looked at the points you should pay attention to while uploading videos. So how’s your channel?
Will a user who wants to see your channel after watching your video of great interest be satisfied when he / she browses your channel in general? To optimize your YouTube channel, it would be helpful to review the following:
Create Profile and Channel Image
If a user comes to your channel and doesn’t see your profile picture and channel picture, a question mark will appear in mind. Some users will not be sure if the channel really belongs to you, so it’s important that you meet them correctly.
Profile and Channel image are of great importance both in this respect and in terms of visual diversity.
Carefully Optimize Your Channel Description
Your channel description should be defined in reasonable sentences, not too long, to summarize the mission and content of your channel. Comments left blank or longer than necessary directly affect the visibility of your channel. In general, a 140-character description and away from the “meta keyword” logic will make your channel look more elegant.
You can also translate your channel descriptions into different languages, and users who use the languages you translate will see the content in their own language.
Don’t Skip Your Social Media Accounts
Don’t forget to add your social media accounts to the “Custom Links” section of your channel’s “About” section.
View Your Watched Channels and Videos You Like
Users will be able to see other YouTube channels you watch and other YouTube videos you like, if you allow them. According to the purpose and mission of your company or brand, you can choose to show the channels you follow and the videos you like to the users. This allows you to open different doors for the user. We recommend that you do not include only the channels and videos of your sector among the channels and videos you have selected in this section. You can also let your users see videos that mean different things in different sectors.